Relationship-first connector with a do-the-right-thing work ethic. I’ve served clients and led agents since 1997, blending high-end marketing, calm coaching, and strong negotiation to help people buy and sell with confidence. Today, I serve Wayzata, Lake Minnetonka, Minneapolis’s western neighborhoods, and the broader Twin Cities—backed by the reach and resources of Coldwell Banker Realty.
WHY CLIENTS HIRE ME
Mitigate Risk: I bring decades of transaction experience to reduce surprises—clear pricing strategy, thorough disclosure review, proactive timelines, and contingency management from contract to close.
Professionalism You Can Feel: Calm, prepared, on time, and accountable. I’m a positive teammate to your lender, title officer, stager, and the cooperating agent—because smooth collaboration creates better outcomes for you.
Negotiation That Protects Your Priorities: I clarify goals up front (price, timing, terms) and negotiate toward them with data, rapport, and discipline—never drama.
Modern, Multi-Channel Marketing: Your home deserves a real plan, not a checklist. I use social media, Coldwell Banker ad-boost tools, YouTube video, high-quality photography and film, public open houses when appropriate, exclusive agent opens/broker previews, and targeted mailers—all sequenced to create demand, not just views.
End-to-End Service: My team and I handle contract-to-close so nothing slips. You stay informed; we do the heavy lifting.
What this means for you
-Fewer risks and cleaner decisions because you’ll understand the “why” behind every strategy.
-More qualified interest thanks to targeted exposure across channels that actually reach today’s buyers.
-Stronger offers and better terms from real negotiation (not just messaging back and forth).
-A calmer experience with a professional who anticipates, communicates, and resolves.
MY MARKETING APPROACH (IN PLAIN ENGLISH)
Story + Strategy: We define your home’s position in the micro-market, craft the narrative, and price to invite action.
Production-level media: Editorial-grade photos, video, and short-form clips that perform on YouTube, Instagram, and property sites.
Paid & organic reach: Coldwell Banker’s ad-boosting tools plus targeted social to put your home in front of the right buyer profiles.
Launch calendar: Broker preview, public open (if appropriate), digital drops, email to agent networks, and just-sold retargeting.
Measure & adjust: I track key indicators—showing density, save rate, click-throughs, inquiries, and offer velocity—and tune our plan weekly.
NEGOTIATION + RISK MANAGEMENT Preparation: Clean disclosures, buyer qualification checks, appraisal awareness, and timeline mapping before we hit the market.
Positioning: We set terms that support your goals (possession, rent-backs, inspection windows, appraisal strategies).
Execution: Clear communication with cooperating agents, firm deadlines, and documented changes so your interests are always protected.
FOR BUYERS
I’m patient and strategic. I help you see value, understand trade-offs, and act decisively when the right home appears. I leverage my Coldwell Banker network to surface opportunities (including private/coming-soon options) and negotiate terms that respect both your budget and your life.
VALUES YOU'LL NOTICE
Kindness. Integrity. Professionalism. I coach you through the process, give you the truth with empathy, and advocate like it’s my own move.
SERVICE AREAS
Wayzata • Lake Minnetonka communities • Minneapolis • Edina • St. Louis Park • Golden Valley • Plymouth • The Twin Cities
QUICK FAQs
How do you reduce risk when selling a home?
By planning upfront: pricing backed by neighborhood comps and buyer behavior, clear disclosures, smart timelines, and contingency structures that protect your interests.
WHAT'S YOUR NEGOTIATION STYLE?
Prepared, data-driven, and relationship-savvy. I aim for the best terms with professionalism that keeps both sides moving forward.
HOW WILL YOU MARKET MY HOME?
A thoughtful plan using social, Coldwell Banker ad boosts, YouTube video, high-quality photography and film, broker previews, targeted mailers, and open houses (when they’ll help your outcome). We track performance weekly and adjust.
DO YOU HANDLE CONTRACT TO CLOSING DETAILS?
Yes. My team manages the details—deadlines, documents, and communication—so you can stay focused on your move.
READY TO TALK?
If you’re buying or selling in the Twin Cities and want lower risk, stronger negotiation, and real marketing, I’d love to be your first call.