Story + Strategy: We define your home’s position in the micro-market, craft the narrative, and price to invite action.
Production-level media: Editorial-grade photos, video, and short-form clips that perform on YouTube, Instagram, and property sites.
Paid & organic reach: Coldwell Banker’s ad-boosting tools plus targeted social to put your home in front of the right buyer profiles.
Launch calendar: Broker preview, public open (if appropriate), digital drops, email to agent networks, and just-sold retargeting.
Measure & adjust: I track key indicators—showing density, save rate, click-throughs, inquiries, and offer velocity—and tune our plan weekly.

NEGOTIATION + RISK MANAGEMENT Preparation: Clean disclosures, buyer qualification checks, appraisal awareness, and timeline mapping before we hit the market.
Positioning: We set terms that support your goals (possession, rent-backs, inspection windows, appraisal strategies).
Execution: Clear communication with cooperating agents, firm deadlines, and documented changes so your interests are always protected.

FOR BUYERS
I’m patient and strategic. I help you see value, understand trade-offs, and act decisively when the right home appears.I leverage my Coldwell Banker network to surface opportunities (including private/coming-soon options) and negotiate terms that respect both your budget and your life.

VALUES YOU'LL NOTICE
Kindness. Integrity. Professionalism. I coach you through the process, give you the truth with empathy, and advocate like it’s my own move.

SERVICE AREAS
Wayzata • Lake Minnetonka communities • Minneapolis • Edina • St. Louis Park • Golden Valley • Plymouth • The Twin Cities

QUICK FAQs 
How do you reduce risk when selling a home?
By planning upfront: pricing backed by neighborhood comps and buyer behavior, clear disclosures, smart timelines, and contingency structures that protect your interests.

WHAT'S YOUR NEGOTIATION STYLE?
Prepared, data-driven, and relationship-savvy. I aim for the best terms with professionalism that keeps both sides moving forward.

HOW WILL YOU MARKET MY HOME?
A thoughtful plan using social, Coldwell Banker ad boosts, YouTube video, high-quality photography and film, broker previews, targeted mailers, and open houses (when they’ll help your outcome). We track performance weekly and adjust.

DO YOU HANDLE CONTRACT TO CLOSING DETAILS?
Yes. My team manages the details—deadlines, documents, and communication—so you can stay focused on your move.

READY TO TALK?
If you’re buying or selling in the Twin Cities and want lower risk, stronger negotiation, and real marketing, I’d love to be your first call.